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4 Tips to Stay up to Date with Emerging Trends


Keeping your marketing up to date can be a tricky task, but it is also an important one. To reach the biggest potential audience with your marketing, it must be relevant to current trends. By keeping your content up to date, it will be favoured by social media platform algorithms, which in turn will make your content appear in more people’s feeds. It’s likely that your content will also perform better in terms of engagement as people want to see fresh material related to the latest trends. To make this easier, we’ve compiled some tips for you below.


  1. Browse Twitter

Sometimes researching the latest trends can be as simple as browsing social media. Twitter is often used by marketers to post industry trends, marketing tips, thought-provoking ideas and long threads packed with invaluable information. Follow top marketers, store owners and publications in your industry to receive updates about the latest trends. You can then use this information to tailor your marketing plans to create relevant, engaging content.


  1. Subscribe to Industry Newsletters

Newsletters are a great source of information, and marketing newsletters in particular are perfect for keeping you up to date with the latest online trends. Not only do these newsletters fill you in on current trends, but they also discuss possibilities in the future and how these trends can help you grow your business. As well as marketing newsletters, you should also subscribe to newsletters relating to your industry such as retail, hospitality, leisure and so on. This will give you updates on trends that are specific to your industry. With this knowledge, you can create content to engage with your target audience more effectively.


  1. Use TikTok

Staying up to date on TikTok doesn’t necessarily mean posting videos of you doing the latest dance trend. Instead, interact with creators in your industry to see what they are talking about. TikTok is one of the fastest growing social media platforms and is also becoming one of the best social commerce apps. People often use TikTok as a product buying guide, getting recommendations from their favourite TikTok influencers. There is even the popular hashtag #TikTokMadeMeBuyIt that you can search to find videos of people showing off products they have bought that they first saw on TikTok. By browsing videos with this hashtag, you get a peek into what consumers are saying, what there is demand for, and the best ways to market your own products.


  1. Converse with your Peers

Not all of your time has to be spent doing hard research to stay on top of the latest trends. Sometimes a conversation with your peers can be a great way of getting the latest information in your industry. To initiate these conversations, you can try:

  • Setting up a Zoom meeting
  • Hosting a webinar
  • Participating in a webinar
  • Attending a conference
  • Attending networking events

The more conversations with other industry professionals you have, the more trends you will learn about.


Skills for Growth – SME Support can help you upskill your employees and examine your organisational structure to identify any skills gaps within your team. Click here to apply for our fully funded support service or call 0161 237 4444 and speak to a Skills Coach today.

About the author

Morgan Charnley

Morgan Charnley

Marketing Apprentice on the Skills for Growth - SME Support programme.